Get to know us

Founded in 2026, Capital and Canapé was born out of a shared, lifelong passion for the hospitality industry, uniting two distinct worlds under one mission. Jason brings over 30 years of data analytics and financial consulting expertise, with a robust background spanning global restaurant chains, major hotels, and premier casinos. Marcela contributes over 15 years of hands-on restaurant, bar, and customer service experience, complemented by her extensive background in social media curation and personal style consulting. Together, having traveled the globe, Jason and Marcela infuse a sophisticated, international perspective into every client partnership. Beyond their core leadership, Capital and Canapé is powered by an elite network of industry professionals. This collective delivers diverse, inclusive insights and rigorous analysis, ensuring your business achieves the absolute highest standards of service. Today, we proudly offer a comprehensive suite of services centered around exceptional guest experience, financial operations, and strategic social media marketing and management.

Our mission

We are on a mission to bring elite customer experiences to boutique hotels and small restaurants, proving that exceptional hospitality has no relation to the size of your business or budget. By partnering closely with you to master the subtle details, elevate service standards, and deeply understand your guests' perspectives, we help build stellar reputations that consistently exceed expectations—ultimately driving meaningful financial returns for your property.

Our vision

We envision a world where every boutique hotel and small restaurant delivers an exceptional standard of service, independent of location or price point. To achieve this, we invest the time and care necessary to deeply understand your unique market—empowering us to provide expert guidance from your very first touchpoint, bring your distinct vision to life, and secure your long-term success.

Jason and Marcela

Our strength lies in our individuality. We are far from your average business owners. Our style, drive, authenticity and commitment is our promise to all our clients. Our partners, community and employees are here to build your brand success based on our passion and excitement for the hospitality and restaurant industry.

Jason Proto

CEO and Hospitality Consulting Executive

Marcela Romero Mora

Executive Director Social Media and Brand Management

Jason spent 30 Years in IT and consulting, leading finance transformations for some of the largest organization in the world. Many of his clients during his time were in the food and beverage and hospitality industry. Combining decades of experience in the CFO's office with industry background he leads the analytics and business optimization business functions for Capital and Canapé. Now he works directly with clients bringing executive style management to independent businesses.

Marcela represents the creative and stylistic part of the business. Through years of experience owning, operating and branding her own businesses in San Jose, CR, she has extensive experience with understanding how markets react, developed marketing plans, and has spearheaded social media campaigns to drive brand recognition and customer traffic. Additionally, she has worked in the service industry, building a wealth of knowledge on customer behavior in hotels and restaurants. Now she works with clients to create unique style and story for their business